![](https://images.prismic.io/studio-emmi/748e80ab-33db-4168-9656-b4e454343263_POD.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/6ea77c8f-0a17-4e2d-ae51-ebe3a8ccd407_PodInterior28+mob.jpg?auto=compress%2Cformat&fit=max&w=3840)
Pod was created as a place where delicious, nutritious and freshly prepared food could be served fast to those looking for something a bit different for a healthy breakfast or lunch.
I collaborated with artist and designer Daniel Eatock to create a wholesome identity for the London restaurant chain. The logo looks the same whichever way up you view it to emphasise natural cycles and all-round goodness.
Client
POD
Services
- Logo Design
- Overall Identity
- Wallpaper
- Retail Graphics
![](https://images.prismic.io/studio-emmi/0fa53205-db3f-4520-9a2b-c37331d212cf_POD3.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/065a5358-011d-403e-90f4-67ce8b82f634_POD2.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/4c73c66e-c02d-4b69-88b3-5866c4737855_pod15a.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/df8fd192-267c-4a0d-84f5-8acb0cc8e746_pod15b.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/eb21c5c5-dca6-42a7-8d66-02c809c82fbd_POD4.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/d315264f-b84e-4474-ba74-afa94453e83d_pod18.jpg?auto=compress%2Cformat&fit=max&w=3840)
CREDITS /
Collaboration with Daniel Eatock
Indoor store photos by POD,
outdoor photos by Cobie Martin, Ashok Saxena,
Jeffrey Blackler, Maurice Savage and Roberto Herrett.