Pod was created as a place where delicious, nutritious and freshly prepared food could be served fast to those looking for something a bit different for a healthy breakfast or lunch.

I collaborated with artist and designer Daniel Eatock to create a wholesome identity for the London restaurant chain. The logo looks the same whichever way up you view it to emphasise natural cycles and all-round goodness.




  • Logo Design
  • Overall Identity
  • Wallpaper
  • Retail Graphics

Collaboration with Daniel Eatock
Indoor store photos by POD,
outdoor photos by Cobie Martin, Ashok Saxena,
Jeffrey Blackler, Maurice Savage and Roberto Herrett.