Pod was created as a place where delicious, nutritious and freshly prepared food could be served fast to those looking for something a bit different for a healthy breakfast or lunch.
I collaborated with artist and designer Daniel Eatock to create a wholesome identity for the London restaurant chain. The logo looks the same whichever way up you view it to emphasise natural cycles and all-round goodness.
- Logo Design
- Overall Identity
- Retail Graphics
Collaboration with Daniel Eatock
Indoor store photos by POD,
outdoor photos by Cobie Martin, Ashok Saxena,
Jeffrey Blackler, Maurice Savage and Roberto Herrett.