You can’t just arrive at a solution. In design and in life. So I like to ask questions, to listen, pause for reflection. It’s important to stay curious, to find the unusual in the usual. Take a second look. Think again.
Problems hold the key to their own solution if we bring our awareness to them.
Over the years I have helped businesses in the worlds of retail, commerce, culture, academia and policy making by championing messages for a better society, positive participation, sustainable design, heirloom quality and charitable causes.
I am author of the book Common Interest: Documents, and have contributed to industry magazines on topics ranging from typography to women in design. I regularly lecture on design topics at various universities based in the UK and beyond.
I also give talks and workshops about my personal design journey and CREATIVE ECOSYSTEM, guiding creatives in their wellbeing and careers.
Born in Finland, I’m a strong advocate for a balanced life full of curiosity, growth and wonder. I studied graphic design in the UK at the University of Brighton. In 2001 I moved to northern Italy to work at Fabrica, Benetton Group’s prestigious communication research studio for young designers. I then worked at Karlssonwilker in New York and Futerra sustainability agency as their UK Creative Director. I now run Studio Emmi, based in London.