![](https://images.prismic.io/studio-emmi/5e9aff27-86da-4aa3-b85d-6bf732c9c638_PickMeUp-008.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/7131b65d-0b06-43dd-89ab-3ebfcbdb3515_PickMeUp-008+mob.jpg?auto=compress%2Cformat&fit=max&w=3840)
Pick Me Up is an annual graphic arts festival in central London that celebrates contemporary graphic art, design and illustration. For two years I worked with Chrissie Macdonald to design the Pick Me Up identity and 3D elements of the show.
With such a large show located in multiple levels, visitors needed pointing in the right direction. A giant paperclip device worked as a pointing element, picking up on the ‘graphic’ arts theme. The identity also featured a diamond pattern, which evolved from the point at the end of the pencil to give the graphics a directional quality.
Client
Pick Me Up at Somerset House, 2014
Services
- Overall visual identity
- Exhibition graphics
- Directional signage
- Marketing material
- Outdoor advertising
![](https://images.prismic.io/studio-emmi/c912bdab-6278-4078-8fd5-58b1293f1783_PickMeUp-021.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/35a2f36b-4258-4367-b876-96b7e9ae4ede_PickMeUp-014.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/751f1d64-980d-4741-a52d-a451b6b889e5_PickMeUp-287.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/5d7317a3-dc23-4bcb-b9a4-9e9cbebe4074_PickMeUp-158.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/e1be5c8b-db65-457f-aced-af32ed109279_PickMeUp-169.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/a0d49dd9-c454-4d47-b030-e7884a74bc39_PickMeUp-167.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/887f37aa-bc39-4288-88fa-edeee16823d1_PickMeUp-159.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/267b24e1-703b-4d36-9334-8491ef2c405f_PickMeUp-071.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/b633ba8b-2ce6-46f9-b708-335277b97594_PickMeUp-075.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/cf814145-314d-430a-b82e-eea44087469c_PickMeUp-077.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/2a237e73-66e2-42e9-b113-66eeaf55025b_PickMeUp-060.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/4de635d1-4e9e-4196-ac75-d3451f5ab0a0_PickMeUp-029.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/7f241f40-0a7d-4e92-870a-329adc03993c_PickMeUp-054.jpg?auto=compress%2Cformat&fit=max&w=3840)
Apart from simply being a dream to work with, we have absolutely loved Emmi's & Chrissie's work. Both the graphics and the 3-D elements have been so strong and given the event such presence.
CLAIRE CATTERAL, Director of Exhibitions and Learning
![](https://images.prismic.io/studio-emmi/b15ed92a-fadf-4cbe-be5b-9613e588425b_PickMeUp-108.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/b863b190-f7b6-42cc-b22b-f235001b922d_PickMeUp-115.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/0a93bdf8-723a-41d8-9c37-2e7069614438_PickMeUp-091.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/8093b433-fea3-44da-88ab-e37796ccdba1_PickMeUp-112.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/11982279-fee7-4b01-ab33-c44780072b46_PickMeUp-172.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/08eb221b-cc85-44cf-ab83-9e814f49c795_PickMeUp-207.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/9648fc2c-ef51-41ca-83f8-879cd6ab418d_PickMeUp-192.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/4a76ad77-cfcf-4d64-95f3-42f1d31fdbae_PickMeUp-144.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/92a60d0e-7391-4695-9c12-e2d517506038_PMU_tube.jpg?auto=compress%2Cformat&fit=max&w=1080)
![](https://images.prismic.io/studio-emmi/24f5c0d7-0c2d-4cb1-9d2a-18003474fce7_PickMeUp-162.jpg?auto=compress%2Cformat&rect=85%2C0%2C3390%2C5309&w=3840&fit=max)
CREDITS /
Photos by Jess Bonham.
Curatorial team: Sue Thompson, Claire Catterall, Cat Smith and Karishma Rafferty.
Exhibition design, build and installation: Michael Marriott and The Whitewall Company.
Overall identity: Studio EMMI and Chrissie Macdonald