The Finnish Institute is the leading expert on Finnish culture and society in the UK and Ireland. The Institute supports the internationalisation of Finnish contemporary art and helps artists, researchers and social and cultural actors to create international networks. They identify signals of change in the fields of art, culture and society and support new perspectives to contemporary issues.

Marking the milestone of the Institute turning 30 years, I created the Institute’s overall visual identity, using a playful modern design approach to express values of diversity, inclusivity and boldness in making the world a better place through culture. The clear and fun, yet flexible identity supports the Institute’s mission of creating a positive impact in society.


Finnish Institute


  • Visual Identity
  • Marketing Material
  • Brand Guidelines
  • Social Media

We love the new bold identity Studio Emmi has created for us. It reflects well our new strategy and emphasis on inclusivity and diversity. The work process and collaboration was easygoing, yet structured and clear. Emmi understood our needs almost intuitively, and translated our brief into a flexible design system that allows us to use the identity elements organically in the future.