Pick Me Up 2014 at Somerset House
For the second year running, Studio EMMI and Chrissie Macdonald have designed the visual identity and collateral material Pick Me Up. This contemporary graphic arts festival at Somerset House runs until Bank Holiday Monday the 5th. You still have time to visit!
Paperclips as a wayfinding system on the floor to the galleries
Private view invite design
Aimed at being the antithesis of a traditional art fair, Pick Me Up is a fun and informal festival featuring quirky studio spaces in which to shop for affordable artwork from the great and good of graphic arts, and a daily, lively line-up of events which encourage both budding and bonafide artists of all ages to get involved. Pick Me Up 2014 promises to be bigger and better than ever with more late nights and an even wider range of illustration and design represented, from fashion and architecture to comic books and album covers.
The identity uses a bright and vibrant colour palette with a bold paperclip graphic, which works as a directional graphic device throughout the exhibition space and printed material. The bold, colourful printed elements and large scale paperclip models create a striking contrast against the backdrop of Somerset House’s Neoclassical architecture. Stripes are used as a pattern to emphasis the festival aspect of the event.
Selects postcard pack design
A postcard pack of Pick Me Up Selects 2014 features international rising stars of the graphic arts world specially selected by an industry panel. Each artist have produced new, exclusive work to see and buy, including Hey Studio, Linda Linko, Alex Godwin and Lynnie Zulu. You can purchase the pack at the festival.
Advertising on the London Underground
Part of the commission was to create versatile advertising for Pick Me Up on the weeks running to the festival and during the event. These included print and online ads for The Guardian, Time Out and Metro to name a few, and also a London Underground campaign.
Sample of online advert
See more here
Photos: Jess Bonham
Sue Thompson, Claire Catterall, Cat Smith and Karishma Rafferty
Exhibition design, build and installation: Michael Marriott and The Whitewall Company
Overall identity: Studio EMMI and Chrissie Macdonald at Peepshow Collective
Transformation of Children’s and Young Adults’ Wards
University College Hospital
Peepshow Collective and Studio EMMI have helped bring play into the corridors of the childrens wards at University Collage Hospital. The nine-month project, run by Creative Directors Chrissie Macdonald and Emmi Salonen, has transformed clinical white walls with vibrant graphics and engaging images that provide a more welcoming environment.
It’s had an immediate effect. "A lot of children are having a good time not just in the playroom but in the wards", says Allan Watkins, Charge Nurse at the paediatric ward. "There are more play opportunities for children. We no longer have to limit their play."
While allowing the busy wards to continue functioning efficiently, the new design creates an uplifting space that helps with treatment. "Play in hospitals can speed up the healing process; it makes the hospital feel familiar", says Maddalena Branduardi, Health Play specialist at University College Hospital.
She believes the changes will help with treatment. "Before, it was all grey and white, very clinical – an adult environment, not a child-focused one. Now it’s the most amazing playspace I’ve ever worked in. And play is the language of children, that’s how children communicate. That’s how they’ll talk to us, and they’ll start to trust us, so then we can talk them through the procedures."
Before: Reception Desk
After: Reception Desk
Before: Reception Play Area
After: Reception Play Area
In T11, the ward for children up to 12 years, a series of animals created by Peepshow’s Spencer Wilson guide patients from the lifts to the beds and treatment rooms. On the hunt for a mythological Orange Thing, they are shown visiting London attractions, with illustrations set against the vast city skyline that can be seen from the 11th-floor windows.
Childrens Ward Lift Lobby: Directional illustrations
An extra play area has been created by adding large welcome wall illustrations and toys to a computer workstation at the entrance to the wards. According to T11 Medical Support Worker Gail Davies: "Some of the children say “Wow” when they walk in. First impressions count – if they see it as a fun place right from the start that’s a good thing."
It’s fun with a function, though: in consultation with physios, one corridor has been decorated with a jungle scene designed to provide informal markers encouraging children to walk a bit further each time.
T11 North West Oncology Corridor
A low magnetic board with interactive artwork also allows exercise through play, while illustrations on both sides of concertina screens can be used either to distract or to calm patients receiving treatment.
T11 North Welcome Bay
New storage in the playroom means it can now stay open during evenings and weekends, vital for children arriving through A&E. And patients can give their feedback via a bespoke bird box, with a carrier pigeon encouraging comments on cards that children can stamp in reception.
T11 Play Room Home Corner & Bespoke Built Storage & TV Unit
T11 Play Room Home Corner
T11 Play Room Crafts Corner & Bespoke Built Storage and Office Space
Bespoke Built Storage Unit
In T12 South, the ward for adolescents, the Rec Room has been transformed with comfortable seating and an interactive wall area for patient artwork and messages.
T12 Rec Room Interactive Walls, Bespoke Built Storage
Artwork throughout T12 South (by Peepshow’s Miles Donovan) is themed on ‘the soundtrack of London’, reflecting the interests of the patients and illustrating soundwaves reverberating around the city that can be seen from every window.
T12 Corridor, Patient Boards, Artwork and Colour Scheme
T12 Rec Room Corridor
On both floors, attention-grabbing imagery has improved way-finding to reception, with much clearer signage pointing out entrance buzzers.
T11 Bed Lift Lobby
Illustrators Luke Best, Jenny Bowers and Lucy Vigrass have also contributed to the scheme, which was developed after extensive consultation with patients and staff. Peepshow Collective’s Chrissie Macdonald and Emmi Salonen of Studio EMMI joined forces as Creative Directors on this commission after working together on projects for Pick Me Up Graphic Arts Festival and The Finnish Institute.
T12 Multi-Function Room
T12 Multi-Function Room
T12 Interview Room
T12 One Bed Ward
T11 One Bed Ward
Further Information here
Bespoke furniture by Amos Marchant
Photography by Jess Bonham
Wonderwater Café at Leila's
Wonderwater Café London was a pop-up event during London Design Festival, exploring the relationship between food and water consumption. It took place at Leila’s Shop, the brainchild of food expert and practitioner Leila McAlister, reputed for her choice of responsibly sourced food. Designed to raise awareness of the water footprint, Wonderwater aims to make us think about the impact of what we eat on local and global water use.
Studio EMMI created the information graphics for this pop-up event, including posters, window graphics, menus and wall boards. Visitors were able to enjoy a mouth-watering selection of responsibly sourced food, while digesting information from the vibrant infographics and dynamic visual displays, all of which conveyed mind-blowing facts about the water footprint of their meals.
Photos by Paola Pieroni
Wonderwater concept by Jane Withers & Kari Korkman. Water experts: King's College London. Wonderwater Café London was part of the World Design Capital Helsinki programme.
Common Interest: Documents
Written and designed by Emmi Salonen, and published by Index Book, Common Interest: Documents explores document design and format solutions in the fields of arts, culture, academia, public sector and charities. Displayed, handed out or sold in art galleries, at cultural events and at other public places, these designs are widely accessible by everyone.
Including close to one hundred case studies from up to eighty design practices, this book is a practical guide and a rich source of graphic creativity in this genre for designers and clients alike. These resourceful and creative design solutions, achieved without large corporate budgets, focus on economical and environmental solutions as well as unique production and finishing techniques. Each study lists print and paper choices, together with details on finishing.
Common Interest is available to buy from selected bookshops across the UK, Amazon and Studio EMMI shop.
Photos by Jere Salonen
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Finland was the focus country at the international ARCOmadrid 2014 art fair in Spain. The programme was coordinated by Frame Visual Art Finland who commissioned Studio EMMI and Chrissie Macdonald, Peepshow Collective, to design the #FocusFinland visual identity, lounge area and collateral material. See the work here.
Studio EMMI & Chrissie Macdonald from Peepshow are behind the identity for this year's Pick Me Up: Graphic Arts Festival at the Somerset House. Reviewed by It's Nice That here. Go visit! More info here.
Thank you to all the students who attended Emmi's talk in Sussex Coast College Hastings and Nottingham Trent University. Some great student work!
Thank you to all the LCC MA Graphic Branding and Identity students who attended Emmi's lecture yesterday in London.
Thank you to all the students at University of Brighton MA Sequential Design & Illustration course, who attended Emmi's lecture this week. Fun!
Pick Me Up - Graphic Arts Festival at Somerset House, London : 18 – 28 April 2013
Festival identity by Studio EMMI & Chrissie Macdonald
More on The Journey is the Treasure here.
New website design for The Finnish Institute launched today.
Thank you to all University of Northampton Graphics L3 students for the Grid Workshop today – fun mixed with great work!!
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THE REVIEW AWARDS
"A seemingly simple piece that has been developed into a beautiful brochure by innovative design elements and good choice of material" said the judges of Studio EMMI's Overall Winning piece Studio Brochure #3, at the Antalis McNaughton The Review Awards.
Studio Brochure #3 showcases Studio EMMI’s works using Antalis McNaughton’s Pop’Set Riviera Blue and Spring Green 240gsm, Fawn and Claro Silk papers with "nicely thought out detail, typography and imagery", accordingly to the judges. The panel declared the piece "a great example of an agency being different".
Wonderwater Café Kiasma campaign will be at Café Kiasma May 22 – Sept 16 : Helsinki, Finland. Graphics by Studio EMMI.
Download your free @shopikon London app now! Barcelona, New York and Vienna apps also available..
Logo by Studio EMMI
Forthcoming collaboration HEL-LO, Let's Talk between Studio EMMI and Chrissie Macdonald from Peepshow Collective discussed in latest issue of Blueprint Magazine. Curated by Hanna Harris from the Finnish Institute in London.
It's Nice That Museum of Objects & Origins.
Talk by Emmi Salonen this Saturday, @indexbook Selected C Design Conference, Bilbao, Spain. Read more here.
Represent has asked some of today’s leading studios to share what they are looking for in a prospective employee, what makes them tick, and what one can do to make sure that they are the ideal candidate. Read Studio EMMI's tips here.
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Common Interest: Documents is reviewed in the March issue of Creative Review, out now. "The humble document is shown here to be far more than just that. Author and designer Emmi Salonen has narrowed her focus to look at work for arts, cultural, charitable and academic bodies, but the sheer range of design and production ideas here is impressive."