![](https://images.prismic.io/studio-emmi/ae7da658-3a2f-4edb-9e84-c7865e4661ad_PickMeUp_2013-249.jpg?auto=compress%2Cformat&fit=max&w=3840)
Pick Me Up is an annual graphic arts festival in central London that celebrates contemporary graphic art, design and illustration. For two years I worked with Chrissie Macdonald to design the Pick Me Up identity and 3D elements of the show.
With such a large event located in multiple levels, visitors needed pointing in the right direction. A giant 3D pencil device worked as a directional element, picking up on the ‘graphic’ arts theme. The identity also featured a diamond pattern, which evolved from the point at the end of the pencil to give the graphics a directional quality.
Client
Pick Me Up at Somerset House, 2013
Services
- Overall visual identity
- Exhibition graphics
- Directional signage
- Marketing material
- Outdoor advertising
![](https://images.prismic.io/studio-emmi/3f2ebc9a-cc99-4d72-ad7e-d57d41a02386_13-04-17-5D-Mrk3-19805.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/0e4b4892-a063-4f06-b3ed-dd8c34f39bb5_13-04-17-5D-Mrk3-19806.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/6a357305-ab7a-4890-b970-ed76ae6047fa_PickMeUp_2013-254.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/8bd855b4-5e8a-4442-83b9-55c13112e278_PickMeUp_2013-280.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/ed01a737-4bf5-4b82-b101-5aeaf9c4ca78_PickMeUp_2013-006.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/13686c30-4f29-4128-a335-fa9a82d4f1c9_PickMeUp_2013-016.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/0216aed5-3222-4a3c-bc5e-d7d3ec6fe9db_PickMeUp_2013-024.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/69e4f060-95af-435d-8e1a-504614e12f19_PickMeUp_2013-274.jpg?auto=compress%2Cformat&fit=max&w=3840)
Apart from simply being a dream to work with, we have absolutely loved Emmi's & Chrissie's work. Both the graphics and the 3-D elements have been so strong and given the event such presence.
CLAIRE CATTERAL, Director of Exhibitions and Learning
![](https://images.prismic.io/studio-emmi/b7089218-119d-4680-baef-9cdfab843dd6_PickMeUp_2013-122.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/cd175628-a1d0-4772-989f-599a42e09770_PickMeUp_2013-122+b.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/2748bf9e-2c09-4876-9781-a464ebabbea0_PickMeUp_2013-031.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/f2d63ac5-785b-4b39-824a-4502ffe14b2b_PickMeUp_2013-144.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/86e87ce5-3ae4-463f-8e5c-fb7de44b0124_PickMeUp_2013-204.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/61a72242-85d5-45f0-81eb-65fb60d0363e_PickMeUp_2013-204+b.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/57e1ef99-5b6d-443b-9716-68b035f1164b_PickMeUp_2013-209.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/f40ac2b2-ca20-4bc3-b9a7-da5b472ac7ab_PickMeUp_2013-225.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/8d541bff-a95c-42d3-8e71-24b493c8a48b_PickMeUp_2013-229.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/3f840b9e-4bdb-4c60-84eb-b07833aaea0f_PickMeUp_2013-288.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/56fdcb37-d7ce-45f5-84d8-734264c7fcc4_PickMeUp_2013-265.jpg?auto=compress%2Cformat&fit=max&w=3840)
CREDITS /
Photos by Jess Bonham and Kevin Meredith. Curatorial team:
Sue Thompson, Claire Catterall, Cat Smith, Karishma Rafferty and Sarah Mann.
Exhibition design, build and installation: Michael Marriott and The Whitewall Company.
Overall identity: Studio EMMI and Chrissie Macdonald