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How good questions lead to good designs

Asking better questions doesn’t just lead to more creative designs. It helps uncover the things that matter most, so you can centre your design around them. Before redesigning the children’s wards at UCLH, we spent time listening. Asking better questions helped us understand what really mattered to the people using the space each day. By doing that, we could turn overlooked spaces into something supportive, joyful and meaningful.