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How collaboration makes everything bigger (including the logo)

There’s a classic design request we’ve all heard: “Can you make the logo bigger?” At Pick Me Up, Somerset House’s graphic arts festival, I got to do exactly that – in the best possible way. The identity started as a simple pencil sketch. But through creative collaboration with Chrissie Macdonald, the Somerset House team, and a brilliant group of fabricators and facilitators, the idea grew.