![](https://images.prismic.io/studio-emmi/43125277-3f54-46aa-a498-f84045f34d0b_byCullen++cards+copy2.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/ec595209-281d-456e-bb1b-a10409af74c4_byCullen+logo+cards+mob.jpg?auto=compress%2Cformat&fit=max&w=3840)
byCullen designs, manufactures and installs bespoke kitchens, crafted from the best quality materials and infused with customised style to fit the home.
I designed byCullen's identity, with a logo mark that speaks both to the 3D nature of the product – the shape of a cupboard – and the capital C of Cullen. The identity works to promote both modern and traditional kitchens, with handcrafted, custom-refined typography.
Client
byCullen
Services
- Visual Identity
![](https://images.prismic.io/studio-emmi/ea367a15-4997-4aca-9593-73551ccdcda3_byCullen2.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/32cbb5c1-2570-42f3-963e-0a8c02b80e35_byCullen3.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/f8f4ba5c-98ca-454b-8960-d694fa6a6764_byCullen4.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/118bc33e-a795-47d3-bd8f-c21d246a4ebe_byCullen5.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/3b973303-3808-4f15-aa03-91d77153e7a6_Cullen+wood.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/6a5f3f47-fd86-484b-a760-6844ce40547b_byCullen+feel.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/46a6aef0-14b8-4135-bf48-fac7e41f1ada_byCullen+letter3.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/c4127837-df81-4a6a-b01a-b6825c99be0d_byCullen+letter4.jpg?auto=compress%2Cformat&fit=max&w=3840)
![](https://images.prismic.io/studio-emmi/d2a87c4a-1922-4fad-9fb1-9932e1cbf6d1_byCullen13.jpg?auto=compress%2Cformat&fit=max&w=3840)