Logo Design


Pod was created as a place where delicious, nutritious, innovative and freshly prepared food could be served fast to those looking for something a little different for a healthy breakfast or lunch. Studio EMMI collaborated with artist and designer Daniel Eatock to create a ‘wholesome’ identity for the London restaurant chain. The logo looks the same whichever way
up you view it to emphasise natural cycles and all round goodness.

The first Pod outlet opened on London Wall in 2005, when fresh, healthy food-to-go was almost unheard of in London. More than a decade later, Pod has 22 branches employing just under 300 people. It serves tens of thousands of customers every week and delivers direct to offices and events across London. We are excited to follow Pod’s growth and aim to taste something fresh on the menu at each new location!
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Logo design
Overall identity
Wallpaper pattern
Retail graphics