Studio EMMI designed the identity for The Sleep School, which teaches a highly effective and drug-free approach to treating insomnia. The Sleep School’s approach is centred on what good sleepers do to sleep, which is nothing more than trusting their body’s natural ability to sleep.They help clients to understand that their natural desire to want to ‘do’ things to get to sleep may well satisfy an internal desire ‘to fix’ but it could only be pushing sleep further away. Their approach teaches clients to not let the ‘controlling side’ in all of us get in the way of this natural process and how to make space for, or even play with, any fears associated with not sleeping, something that allows sleep to emerge naturally once more.
